Since a site is used to share content with the online world or to find more clients in case you offer products and/or services, it is essential to know how it is doing. What you will need for that is a comprehensive report of the visits to the site - how many new individuals have opened it, how many have made a comeback, what webpages they have visited and so forth. It'll also be extremely helpful if you know how people discovered your website, specifically if you are running a marketing campaign, since you'll be able to see if people have opened your site directly or if they were referred by an online search engine or a website where you advertise. Such info can help you enhance the efficiency of the Internet site and, if required, adjust your marketing strategies if various parts of the website need to be getting more visitors. Having comprehensive stats will give you a better comprehension of how your website is doing and a better control over your presence online.