Whois Privacy Protection, sometimes also referred to as Privacy or Whois Privacy Protection, is a service that conceals the real contact information of domain owners on WHOIS websites. Without protection, the personal name, address and email of any domain owner will be freely available. Providing false info during the registration process or altering the authentic details at a later time will just not work, as doing such a thing may result in the registrant losing their ownership of the domain. The policies approved by ICANN, the Internet Corporation for Assigned Names and Numbers, demand that the WHOIS info must be valid and up to date at all times. The Whois Privacy Protection service was launched by domain name registrars as a response to the growing concerns about potential identity theft. If the service is activated, the domain name registrar’s contact information will appear instead of the registrant’s upon a WHOIS lookup. Most domain names support the Whois Privacy Protection service, even though there are some country-code ones that do not.